What is Inbound Marketing?
Essentially, inbound marketing is the opposite of outbound marketing. Rather than reaching out to your prospects via email, phone or advertisement, you are aiming to get to the point, where prospects reach out to you.
- Personalized: Targeted, quality content that answers prospects and customers questions and needs.
- Multi-Channel: Reach prospects where they are and want to interact with you.
- Timing & Analytics: Publish the right content at the right time and measure the reach.
The 4 Elements of Inbound Marketing Success
1. Attract
Website
Blog
Keywords / SEO
Social Publishing
2. Convert
Call to Action
Landing Pages
Forms
3. Close
Email
CRM
Marketing Automation
4. Delight
Survey
Social Monitoring
Content Tailoring
Find out how to save up to 65% on Marketing
Inbound Marketing vs Outbound Marketing - save up to 65%
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