We’ve all been told about the importance of having great content, but before you start writing one article after another, define your target audience. Who are you actually selling to?

Your Buyer Personas

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

The thing is, if you don’t know whom you’re selling to, you’re not only wasting your time but the time of those you approach. Think about it: If you’re the VP of Marketing, you don’t necessarily care about accounting software or automating server deployments (What?).

On the other hand, if you have a clearly defined buyer persona, you can approach the right prospects (segmentation) at the right time, to help them solve their pain points.

Why You Need Buyer Personas

Having a well-defined buyer persona will help you achieve a number of things

  • Higher conversion rates
  • Higher margins (You know exactly what they want and how to give it to them)
  • Clearly map out the individual lifecycle stages

Read on: Why Buyer Personas Can Skyrocket New Customers external

How-To Define Your Buyer Personas

  • Which demographic do they fit in?
  • What makes them tick / what would they like to achieve?
  • What are their frustrations and pain-points?
  • What will engage them?
  • When, where and how do they buy?

If you haven’t defined your buyer personas, it’s about time! There are a lot of great resources to help you started but we’ve found that HubSpot really does the best job: You can either define it online or download their free template to help you get started in no time.